Cocktail Consulting & Menu Development · Manhattan, New York

Your bar doesn't have an R&D department. Now it does.

You sign off twice. We handle everything in between.

Most restaurants can't develop a new cocktail menu ahead of time, whether it's for an opening or a seasonal change. We build your menu, test it in our own bar with real guests, and bring you in to taste the finished drinks.

Cocktail Test Kitchen · Innovative Beverage Strategies

See How It Works

The Process

Three steps. Two decisions.

01 — Design

We learn your concept and what you want from your cocktail program, then engineer a menu on paper. Your first decision: approve it.

02 — Test

We build every drink and pressure-test it against CTK's own bar and guests. Feedback comes in, drinks get adjusted. Nothing for you to do here.

03 — Taste

Ownership and decision makers come in to taste the finished drinks. Your second decision: approve the menu. You walk out with everything your bar team needs to run it.

What You Get

A finished cocktail program, ready for service.

  1. Recipes and Specs. Every drink, tested and finalized.

  2. Build Guides. Step-by-step builds your bartenders can run at speed, with standardized instructions that support bar staff training.

  3. Batching and Production Specs. What gets prepped ahead, how much, and the production standards that support consistent service.

  4. Menu Engineering & Layout. Drinks strategically placed to guide guest choice, with menu presentation informed by margin and performance.

  5. Pricing Presentation. Every drink priced for margin. Pricing is strategy, not markup math.

  6. Bartender Training Resources. Service documentation to help your team execute the program consistently.

  7. One Revision Round. Included, because launch always teaches you something.

Start a Conversation

Let's develop your cocktail menu.

Tell us a little about your concept. We'll take it from there.

A CTK service by Innovative Beverage Strategies